Station Database E-mail Guidelines
In order to keep your e-mail ad or message
within legal guidlines, the ad must contain all of the following four
Headline that makes it clear the mailing is an advertisement
Valid, working return e-mail address
Valid mailing address
Instructions for removing their e-mail from future mailings
We recommend that you send a text message
in favor of an HTML document that could be blocked by some e-mail readers or
target's e-mail settings.
Although RADIO ONLINE e-mails every
address in our database once each quarter for verification, 1-5% may bounce
back as well as auto-responders.
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